DIRECTION
Produce a hype video and capture application photography that promotes the new DEWALT ATOMIC tools. The video will showcase application shots of the tools being used, accented y a bold graphic treatment inspired by the ATOMIC packaging. This will keep focus on the form factor of the tools along with the features and benefits.
REACTION
"I should invest in these new DEWALT tools because they deliver the power I need to get the job done, fit in the tight conditions i work in, and are compatible with my existing 20V system."
THE SCENE
Set in a commercial construction high rise, the film will show multiple construction workers using the ATOMIC tools to complete their daily tasks. The tools will be used to drill holes for electrical, and secure metal framing, HVAC, and plumbing system. Color blocking and fast-paced 2D motion graphics interweave with quick live action snippets highlighting applications of the tool(s) along with their claims. A high-energy, percussion-heavy track will drive the pacing of the visuals.
