DO MORE, A Tribute to Community Restoration is a salute to artisans using the power of CRAFTSMAN to build more than just a house—to build a home, to build a community, to DO MORE. The spotlight is on Coastal Cottage Renovations (CCR), a company of highly-skilled workers transforming historic homes in the coastal area of Lewes, Delaware one restoration at a time with the power of CRAFTSMAN V20 Brushless tools.
This film will tell two unique stories. The first is a story that speaks to the historical significance of the CRAFTSMAN brand and its connection to the restoration of historic residential homes. The second is a product story focused on the CRAFTSMAN V20 Brushless tool platform and the performance in a professional restoration environment.
The video will appeal to an ever-broadening audience while never losing sight of the authenticity of the CRAFTSMAN brand and the aesthetic that has been established in previous campaigns. Casting, wardrobe, cinematography, and storyline will support the brand’s core message: DO MORE with V20 Brushless Tools. The notes that follow reveal how this project supports brand identity while telling a genuine story that will leave the viewer inspired to DO MORE with CRAFTSMAN.
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